Bet: Sport Recife vs Palmeiras +4.9

The history of Ladbrokes bookmaker can be traced back to the year 1886 by a pair with the names of Pendleton and Schwind. These two were commission agents for horse who were trained at Ladbroke Hall. They adopted the name Ladbrokes around 1902 and in 1956 Cyril Stein and Max Parker made the company one of their acquisitions. At the same time, they admitted Arthur Bendir into their partnership. When the government legalized betting shops in 1961, profits from other areas of business were used to fund a series of betting shops and parlors, and they were the first bookmakers to introduce fixed-odds football betting. In 1963, this style of betting resulted in the payout of more than one million British Pounds as result of the football games. By the year 1967 Cyril Stein became chairman of the board of the company and took the company public on the London Stock Exchange. Around 1999 the company made acquisitions which included the Stakis hotel chain for 645 million British Pounds which they rebranded as Hilton Group PLC and in 2005 they sold the hotel operation to Hilton Hotels Corporation in the US for 3.3 billion British Pounds at which time the rebranded themselves again, as Ladbrokes PLC. Ladbrokes owns more than 2,200 betting shops and parlors in the UK, Ireland and Belgium and is by far the largest operation of its kind in the world, with Ladbrokes also as the largest betting company in the UK. In addition to the betting shops, they own online properties as well which include not only sports betting, but online casinos, online poker, bingo and backgammon as well. Their platform is the OpenBet System from Orbis Technology. What many people may not know was that Ladbrokes also owned Vernon’s which was founded in 1925. Vernon’s primarily on football pools, but they also own 2 greyhound stadiums in Crayford and Monmore. Beginning around 1991, Ladbrokes bookmaker began allowing people to place bets over the phone using their debit and credit cards. By the year 2000, Ladbrokes etched its path in the online world by establishing betting services online for its clients. Since then, their business has expanded tremendously and began an integral part of the company. In 2001, Ladbrokes was able to create thousands of jobs when the gambling tax was lifted and betting turnover increased. Currently, the company employs some 14,000 people. Most recently Ladbrokes entered into an agreement with the Chinese government to offer the first betting shops in China betting on the state lottery. They have customers around the world, in more than 200 countries, and over 12 billion British Pounds is staked annually with the company.